Why Google Business Profile Matters
Google Business Profile is the least expensive, most effective way to get found on the Internet today.
A Google Business Profile allows you to manage your online presence across the entire Google platform.
What does it do?
Your Google Business Profile is more than just a place to post and update information about your business – it’s also a direct line of communication between you and your customers. One way to take advantage of this is by monitoring and responding to Google Reviews. Online reviews play a huge role in influencing customer decisions about where to spend their money.
In fact, a survey from Podium found that an overwhelming 93 percent of customers say that online reviews factor into their purchasing decisions.
As a business owner, it’s important to be aware of this and to make sure that you’re actively monitoring and responding to reviews so that you can provide the best possible experience for your customers.
Social Media on Steroids
Owners of a Google Business Profile can also use it like a social media network and publish posts to their profiles. Posting consistently can substantially bolster a Google Business Profile, particularly when the competition ignores or doesn’t take advantage of the platform!
The Google Business Profile dashboard can give you valuable insights into your business listing, such as how many times it has been viewed, how customers found it, what actions they took after finding it, and more.
This can help you learn things like the kinds of searches that led customers to your business, whether they visited your website or called the number on your listing’s contact info, and whether they clicked on the driving directions to find their way to your business.
By understanding this data, you can adjust your marketing and business operations to better serve your customers and meet their needs.
In short, a Google Business Profile not only gives businesses control over ensuring that their contact, location, and other information listed on Google are correct; it also gives them a whole new platform through which to connect with their customers
From interacting through posts and commenting on reviews to learning more about what their customers are looking for when they find your business via an online search, Google Business Profile is a platform that every business owner should be using.
Managing your Google Business Profile regularly and correctly is no small task. That is why we at Custom Information services can manage the process for you.
Contact us for a free evaluation of your profile and how we can improve it to your advantage.